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1 Ergebnisse
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Brand crises in the digital age: The short- and long-term e..:
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
International Journal of Research in Marketing. 35 (2018) 4 - p. 557-574 , 2018
Link:
https://doi.org/10.1016/j.ijresmar.2018.08.001
RT Journal T1
Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.ijresmar.2018.08.001&Exemplar=1&LAN=DE A1 Hansen, Nele A1 Kupfer, Ann-Kristin A1 Hennig-Thurau, Thorsten PB Elsevier BV YR 2018 SN 0167-8116 JF International Journal of Research in Marketing VO 35 IS 4 SP 557 OP 574 LK http://dx.doi.org/https://doi.org/10.1016/j.ijresmar.2018.08.001 DO https://doi.org/10.1016/j.ijresmar.2018.08.001 SF ELIB - SuUB Bremen
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