I agree that this site is using cookies. You can find further informations here.
X
Merkliste 
 1 Ergebnisse 
 
1

Advertising spending patterns and competitor impact:

Gijsenberg, Maarten J. ; Nijs, Vincent R.
International Journal of Research in Marketing.  36 (2019)  2 - p. 232-250 , 2019
Link: https://doi.org/10.1016/j.ijresmar.2018.11.004