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1 Ergebnisse
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Vulnerable consumer engagement: How corporate social media ..:
Fletcher-Brown, Judith
;
Turnbull, Sarah
;
Viglia, Giampaolo
..
International Journal of Research in Marketing. 38 (2021) 2 - p. 518-529 , 2021
Link:
https://doi.org/10.1016/j.ijresmar.2020.06.002
RT Journal T1
Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.ijresmar.2020.06.002&Exemplar=1&LAN=DE A1 Fletcher-Brown, Judith A1 Turnbull, Sarah A1 Viglia, Giampaolo A1 Chen, Tom A1 Pereira, Vijay PB Elsevier BV YR 2021 SN 0167-8116 JF International Journal of Research in Marketing VO 38 IS 2 SP 518 OP 529 LK http://dx.doi.org/https://doi.org/10.1016/j.ijresmar.2020.06.002 DO https://doi.org/10.1016/j.ijresmar.2020.06.002 SF ELIB - SuUB Bremen
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