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Marketing and investor behavior: Insights, introspections, ..:
Borah, Abhishek
;
Skiera, Bernd
International Journal of Research in Marketing. 38 (2021) 4 - p. 811-816 , 2021
Link:
https://doi.org/10.1016/j.ijresmar.2021.09.011
RT Journal T1 <Title>Marketing and investor behavior: Insights, introspections, and indications</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.ijresmar.2021.09.011&Exemplar=1&LAN=DE A1 Borah, Abhishek A1 Skiera, Bernd PB Elsevier BV YR 2021 SN 0167-8116 JF International Journal of Research in Marketing VO 38 IS 4 SP 811 OP 816 LK http://dx.doi.org/https://doi.org/10.1016/j.ijresmar.2021.09.011 DO https://doi.org/10.1016/j.ijresmar.2021.09.011 SF ELIB - SuUB Bremen
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