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Consumers' response to weak unique selling propositions: Im..:
Caldieraro, Fabio
;
Cunha Jr., Marcus
International Journal of Research in Marketing. 39 (2022) 3 - p. 724-744 , 2022
Link:
https://doi.org/10.1016/j.ijresmar.2021.11.003
RT Journal T1 <Title>Consumers' response to weak unique selling propositions: Implications for optimal product recommendation strategy</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.ijresmar.2021.11.003&Exemplar=1&LAN=DE A1 Caldieraro, Fabio A1 Cunha Jr., Marcus PB Elsevier BV YR 2022 SN 0167-8116 JF International Journal of Research in Marketing VO 39 IS 3 SP 724 OP 744 LK http://dx.doi.org/https://doi.org/10.1016/j.ijresmar.2021.11.003 DO https://doi.org/10.1016/j.ijresmar.2021.11.003 SF ELIB - SuUB Bremen
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