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1 Ergebnisse
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Advertising's sequence of effects on consumer mindset and s..:
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
..
International Journal of Research in Marketing. 40 (2023) 2 - p. 435-454 , 2023
Link:
https://doi.org/10.1016/j.ijresmar.2022.12.002
RT Journal T1
Advertising's sequence of effects on consumer mindset and sales: A comparison across brands and product categories
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.ijresmar.2022.12.002&Exemplar=1&LAN=DE A1 Valenti, Albert A1 Yildirim, Gokhan A1 Vanhuele, Marc A1 Srinivasan, Shuba A1 Pauwels, Koen PB Elsevier BV YR 2023 SN 0167-8116 JF International Journal of Research in Marketing VO 40 IS 2 SP 435 OP 454 LK http://dx.doi.org/https://doi.org/10.1016/j.ijresmar.2022.12.002 DO https://doi.org/10.1016/j.ijresmar.2022.12.002 SF ELIB - SuUB Bremen
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