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Navigating the Double-Edged Sword: Executive hubris and its..:
Gu, Flora F.
;
Leung, Fine F.
;
Wang, Danny T.
.
International Journal of Research in Marketing. 41 (2024) 2 - p. 362-382 , 2024
Link:
https://doi.org/10.1016/j.ijresmar.2023.12.002
RT Journal T1 <Title>Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.ijresmar.2023.12.002&Exemplar=1&LAN=DE A1 Gu, Flora F. A1 Leung, Fine F. A1 Wang, Danny T. A1 Tang, Yi PB Elsevier BV YR 2024 SN 0167-8116 JF International Journal of Research in Marketing VO 41 IS 2 SP 362 OP 382 LK http://dx.doi.org/https://doi.org/10.1016/j.ijresmar.2023.12.002 DO https://doi.org/10.1016/j.ijresmar.2023.12.002 SF ELIB - SuUB Bremen
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