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1 Ergebnisse
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Value co-creation and appropriation of platform-based allia..:
Zhang, Lu
;
Chen, Feng-Wen
;
Xia, Sen-Mao
...
Industrial Marketing Management. 96 (2021) - p. 213-225 , 2021
Link:
https://doi.org/10.1016/j.indmarman.2021.06.001
RT Journal T1
Value co-creation and appropriation of platform-based alliances in cooperative advertising
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.indmarman.2021.06.001&Exemplar=1&LAN=DE A1 Zhang, Lu A1 Chen, Feng-Wen A1 Xia, Sen-Mao A1 Cao, Dong-Mei A1 Ye, Zhen A1 Shen, Cheng-Ran A1 Maas, Gideon A1 Li, Yi-Meng PB Elsevier BV YR 2021 SN 0019-8501 JF Industrial Marketing Management VO 96 SP 213 OP 225 LK http://dx.doi.org/https://doi.org/10.1016/j.indmarman.2021.06.001 DO https://doi.org/10.1016/j.indmarman.2021.06.001 SF ELIB - SuUB Bremen
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