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Book Review:
Araujo, Luis
Industrial Marketing Management. 109 (2023) - p. 71-72 , 2023
Link:
https://doi.org/10.1016/j.indmarman.2022.12.010
RT Journal T1 <Title>Book Review</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.indmarman.2022.12.010&Exemplar=1&LAN=DE A1 Araujo, Luis PB Elsevier BV YR 2023 SN 0019-8501 JF Industrial Marketing Management VO 109 SP 71 OP 72 LK http://dx.doi.org/https://doi.org/10.1016/j.indmarman.2022.12.010 DO https://doi.org/10.1016/j.indmarman.2022.12.010 SF ELIB - SuUB Bremen
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