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1 Ergebnisse
1
Informational vs. emotional B2B firm-generated-content on s..:
Gu, William
;
Chan, Ka Wing
;
Kwon, Junbum
..
Industrial Marketing Management. 112 (2023) - p. 98-112 , 2023
Link:
https://doi.org/10.1016/j.indmarman.2023.04.012
RT Journal T1
Informational vs. emotional B2B firm-generated-content on social media engagement: Computerized visual and textual content analysis
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.indmarman.2023.04.012&Exemplar=1&LAN=DE A1 Gu, William A1 Chan, Ka Wing A1 Kwon, Junbum A1 Dhaoui, Chedia A1 Septianto, Felix PB Elsevier BV YR 2023 SN 0019-8501 JF Industrial Marketing Management VO 112 SP 98 OP 112 LK http://dx.doi.org/https://doi.org/10.1016/j.indmarman.2023.04.012 DO https://doi.org/10.1016/j.indmarman.2023.04.012 SF ELIB - SuUB Bremen
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