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1 Ergebnisse
1
Brave New World? On AI and the Management of Customer Relat..:
Libai, Barak
;
Bart, Yakov
;
Gensler, Sonja
...
Journal of Interactive Marketing. 51 (2020) - p. 44-56 , 2020
Link:
https://doi.org/10.1016/j.intmar.2020.04.002
RT Journal T1
Brave New World? On AI and the Management of Customer Relationships
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.intmar.2020.04.002&Exemplar=1&LAN=DE A1 Libai, Barak A1 Bart, Yakov A1 Gensler, Sonja A1 Hofacker, Charles F. A1 Kaplan, Andreas A1 Kötterheinrich, Kim A1 Kroll, Eike Benjamin PB SAGE Publications YR 2020 SN 1094-9968 JF Journal of Interactive Marketing VO 51 SP 44 OP 56 LK http://dx.doi.org/https://doi.org/10.1016/j.intmar.2020.04.002 DO https://doi.org/10.1016/j.intmar.2020.04.002 SF ELIB - SuUB Bremen
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