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1 Ergebnisse
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Ironic festival brand co-creation:
Suomi, Kati
;
Luonila, Mervi
;
Tähtinen, Jaana
Journal of Business Research. 106 (2020) - p. 211-220 , 2020
Link:
https://doi.org/10.1016/j.jbusres.2018.08.039
RT Journal T1 <Title>Ironic festival brand co-creation</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jbusres.2018.08.039&Exemplar=1&LAN=DE A1 Suomi, Kati A1 Luonila, Mervi A1 Tähtinen, Jaana PB Elsevier BV YR 2020 SN 0148-2963 JF Journal of Business Research VO 106 SP 211 OP 220 LK http://dx.doi.org/https://doi.org/10.1016/j.jbusres.2018.08.039 DO https://doi.org/10.1016/j.jbusres.2018.08.039 SF ELIB - SuUB Bremen
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