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Ethnic brand identity work: Responding to authenticity tens..:
Chatzopoulou, Elena
;
Navazhylava, Kseniya
Journal of Business Research. 142 (2022) - p. 974-987 , 2022
Link:
https://doi.org/10.1016/j.jbusres.2022.01.020
RT Journal T1
Ethnic brand identity work: Responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jbusres.2022.01.020&Exemplar=1&LAN=DE A1 Chatzopoulou, Elena A1 Navazhylava, Kseniya PB Elsevier BV YR 2022 SN 0148-2963 JF Journal of Business Research VO 142 SP 974 OP 987 LK http://dx.doi.org/https://doi.org/10.1016/j.jbusres.2022.01.020 DO https://doi.org/10.1016/j.jbusres.2022.01.020 SF ELIB - SuUB Bremen
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