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1 Ergebnisse
1
Too tired for a good deal: How customer fatigue shapes the ..:
Wang, Cindy Xin
;
Yuan, Hong
;
Beck, Joshua T.
Journal of Business Research. 144 (2022) - p. 987-996 , 2022
Link:
https://doi.org/10.1016/j.jbusres.2022.02.014
RT Journal T1
Too tired for a good deal: How customer fatigue shapes the performance of Pay-What-You-Want pricing
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jbusres.2022.02.014&Exemplar=1&LAN=DE A1 Wang, Cindy Xin A1 Yuan, Hong A1 Beck, Joshua T. PB Elsevier BV YR 2022 SN 0148-2963 JF Journal of Business Research VO 144 SP 987 OP 996 LK http://dx.doi.org/https://doi.org/10.1016/j.jbusres.2022.02.014 DO https://doi.org/10.1016/j.jbusres.2022.02.014 SF ELIB - SuUB Bremen
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