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Product personalization focus in the pharmaceutical industr..:
Ben-Jebara, Marouen
;
Mishra, Saurabh
;
Modi, Sachin B.
.
Journal of Business Research. 159 (2023) - p. 113685 , 2023
Link:
https://doi.org/10.1016/j.jbusres.2023.113685
RT Journal T1
Product personalization focus in the pharmaceutical industry and shareholder wealth: The roles of marketing capability and financial leverage
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jbusres.2023.113685&Exemplar=1&LAN=DE A1 Ben-Jebara, Marouen A1 Mishra, Saurabh A1 Modi, Sachin B. A1 Mahar, Stephen PB Elsevier BV YR 2023 SN 0148-2963 JF Journal of Business Research VO 159 SP 113685 LK http://dx.doi.org/https://doi.org/10.1016/j.jbusres.2023.113685 DO https://doi.org/10.1016/j.jbusres.2023.113685 SF ELIB - SuUB Bremen
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