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1 Ergebnisse
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Preference for partner or servant brand roles depends on co..:
van Esch, Patrick
;
Cui, Yuanyuan (Gina)
;
Sledge, April
..
Journal of Business Research. 162 (2023) - p. 113896 , 2023
Link:
https://doi.org/10.1016/j.jbusres.2023.113896
RT Journal T1
Preference for partner or servant brand roles depends on consumers' power distance belief
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jbusres.2023.113896&Exemplar=1&LAN=DE A1 van Esch, Patrick A1 Cui, Yuanyuan (Gina) A1 Sledge, April A1 Das, Gopal A1 Pala, Erol PB Elsevier BV YR 2023 SN 0148-2963 JF Journal of Business Research VO 162 SP 113896 LK http://dx.doi.org/https://doi.org/10.1016/j.jbusres.2023.113896 DO https://doi.org/10.1016/j.jbusres.2023.113896 SF ELIB - SuUB Bremen
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