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Brand wagon effect: How brand equity eclipses the effect of..:
Upadhyay, Yogesh
;
Tripathi, Aditya
Journal of Business Research. 168 (2023) - p. 114239 , 2023
Link:
https://doi.org/10.1016/j.jbusres.2023.114239
RT Journal T1
Brand wagon effect: How brand equity eclipses the effect of eWoM on purchase intentions – Mediating role of review helpfulness
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jbusres.2023.114239&Exemplar=1&LAN=DE A1 Upadhyay, Yogesh A1 Tripathi, Aditya PB Elsevier BV YR 2023 SN 0148-2963 JF Journal of Business Research VO 168 SP 114239 LK http://dx.doi.org/https://doi.org/10.1016/j.jbusres.2023.114239 DO https://doi.org/10.1016/j.jbusres.2023.114239 SF ELIB - SuUB Bremen
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