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The impact of Janus fit brand extensions on perceived brand..:
Falana, Wuraola Oluwabukola
;
Aspara, Jaakko
;
Frösén, Johanna
Journal of Business Research. 179 (2024) - p. 114674 , 2024
Link:
https://doi.org/10.1016/j.jbusres.2024.114674
RT Journal T1
The impact of Janus fit brand extensions on perceived brand innovativeness
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jbusres.2024.114674&Exemplar=1&LAN=DE A1 Falana, Wuraola Oluwabukola A1 Aspara, Jaakko A1 Frösén, Johanna PB Elsevier BV YR 2024 SN 0148-2963 JF Journal of Business Research VO 179 SP 114674 LK http://dx.doi.org/https://doi.org/10.1016/j.jbusres.2024.114674 DO https://doi.org/10.1016/j.jbusres.2024.114674 SF ELIB - SuUB Bremen
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