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Opening a donor's wallet: The influence of appeal scales on..:
De Bruyn, Arnaud
;
Prokopec, Sonja
Journal of Consumer Psychology. 23 (2013) 4 - p. 496-502 , 2013
Link:
https://doi.org/10.1016/j.jcps.2013.03.004
RT Journal T1 <Title>Opening a donor's wallet: The influence of appeal scales on likelihood and magnitude of donation</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jcps.2013.03.004&Exemplar=1&LAN=DE A1 De Bruyn, Arnaud A1 Prokopec, Sonja PB Wiley YR 2013 SN 1057-7408 SN 1532-7663 JF Journal of Consumer Psychology VO 23 IS 4 SP 496 OP 502 LK http://dx.doi.org/https://doi.org/10.1016/j.jcps.2013.03.004 DO https://doi.org/10.1016/j.jcps.2013.03.004 SF ELIB - SuUB Bremen
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