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On the hedonic versus utilitarian message appeal in buildin..:
Deb, Madhurima
;
Lomo-David, Ewuukgem
Journal of Hospitality and Tourism Management. 45 (2020) - p. 615-621 , 2020
Link:
https://doi.org/10.1016/j.jhtm.2020.10.015
RT Journal T1 <Title>On the hedonic versus utilitarian message appeal in building buying intention in the luxury hotel industry</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jhtm.2020.10.015&Exemplar=1&LAN=DE A1 Deb, Madhurima A1 Lomo-David, Ewuukgem PB Elsevier BV YR 2020 SN 1447-6770 JF Journal of Hospitality and Tourism Management VO 45 SP 615 OP 621 LK http://dx.doi.org/https://doi.org/10.1016/j.jhtm.2020.10.015 DO https://doi.org/10.1016/j.jhtm.2020.10.015 SF ELIB - SuUB Bremen
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