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1 Ergebnisse
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Exploring advertising strategy for restaurants sourcing loc..:
Kim, Sun-Hwa
;
Huang, Ran
;
Kim, Seeun
Journal of Hospitality and Tourism Management. 50 (2022) - p. 127-138 , 2022
Link:
https://doi.org/10.1016/j.jhtm.2022.01.009
RT Journal T1 <Title>Exploring advertising strategy for restaurants sourcing locally: The interplay of benefit appeal and regulatory focus</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jhtm.2022.01.009&Exemplar=1&LAN=DE A1 Kim, Sun-Hwa A1 Huang, Ran A1 Kim, Seeun PB Elsevier BV YR 2022 SN 1447-6770 JF Journal of Hospitality and Tourism Management VO 50 SP 127 OP 138 LK http://dx.doi.org/https://doi.org/10.1016/j.jhtm.2022.01.009 DO https://doi.org/10.1016/j.jhtm.2022.01.009 SF ELIB - SuUB Bremen
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