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E-commerce adoption by SMEs and its effect on marketing per..:

Salah, Omar Hasan ; Ayyash, Mohannad Moufeed
Journal of Open Innovation: Technology, Market, and Complexity.  10 (2024)  1 - p. 100183 , 2024
Link: https://doi.org/10.1016/j.joitmc.2023.100183