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Brand loyalty in FinTech services: The role of self-concept..:

Kini, Archana Nayak ; Savitha, Basri ; Hawaldar, Iqbal Thonse
Journal of Open Innovation: Technology, Market, and Complexity.  10 (2024)  1 - p. 100240 , 2024
Link: https://doi.org/10.1016/j.joitmc.2024.100240