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On the Extendibility of Brands with Subordinate versus Basi..:
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
Journal of Retailing. 97 (2021) 3 - p. 394-404 , 2021
Link:
https://doi.org/10.1016/j.jretai.2020.09.004
RT Journal T1
On the Extendibility of Brands with Subordinate versus Basic Category Concepts
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jretai.2020.09.004&Exemplar=1&LAN=DE A1 Topaloglu, Omer A1 Kumar, Piyush A1 Dass, Mayukh PB Elsevier BV YR 2021 SN 0022-4359 JF Journal of Retailing VO 97 IS 3 SP 394 OP 404 LK http://dx.doi.org/https://doi.org/10.1016/j.jretai.2020.09.004 DO https://doi.org/10.1016/j.jretai.2020.09.004 SF ELIB - SuUB Bremen
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