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Exploring the involvement-patronage link in the phygital re..:
Banik, Shanta
Journal of Retailing and Consumer Services. 63 (2021) - p. 102739 , 2021
Link:
https://doi.org/10.1016/j.jretconser.2021.102739
RT Journal T1 <Title>Exploring the involvement-patronage link in the phygital retail experiences</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jretconser.2021.102739&Exemplar=1&LAN=DE A1 Banik, Shanta PB Elsevier BV YR 2021 SN 0969-6989 JF Journal of Retailing and Consumer Services VO 63 SP 102739 LK http://dx.doi.org/https://doi.org/10.1016/j.jretconser.2021.102739 DO https://doi.org/10.1016/j.jretconser.2021.102739 SF ELIB - SuUB Bremen
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