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Exploring customer experience during channel switching in o..:
Nguyen, Anh Thi Van
;
McClelland, Robert
;
Thuan, Nguyen Hoang
Journal of Retailing and Consumer Services. 64 (2022) - p. 102803 , 2022
Link:
https://doi.org/10.1016/j.jretconser.2021.102803
RT Journal T1
Exploring customer experience during channel switching in omnichannel retailing context: A qualitative assessment
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jretconser.2021.102803&Exemplar=1&LAN=DE A1 Nguyen, Anh Thi Van A1 McClelland, Robert A1 Thuan, Nguyen Hoang PB Elsevier BV YR 2022 SN 0969-6989 JF Journal of Retailing and Consumer Services VO 64 SP 102803 LK http://dx.doi.org/https://doi.org/10.1016/j.jretconser.2021.102803 DO https://doi.org/10.1016/j.jretconser.2021.102803 SF ELIB - SuUB Bremen
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