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1 Ergebnisse
1
Effect of WeChat interaction on brand evaluation: A moderat..:
Zhang, Chu-Bing
;
Zhang, Zhuo-Ping
;
Chang, Ying
..
Journal of Retailing and Consumer Services. 64 (2022) - p. 102812 , 2022
Link:
https://doi.org/10.1016/j.jretconser.2021.102812
RT Journal T1
Effect of WeChat interaction on brand evaluation: A moderated mediation model of para-social interaction and affiliative tendency
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jretconser.2021.102812&Exemplar=1&LAN=DE A1 Zhang, Chu-Bing A1 Zhang, Zhuo-Ping A1 Chang, Ying A1 Li, Tian-Ge A1 Hou, Ru-Jing PB Elsevier BV YR 2022 SN 0969-6989 JF Journal of Retailing and Consumer Services VO 64 SP 102812 LK http://dx.doi.org/https://doi.org/10.1016/j.jretconser.2021.102812 DO https://doi.org/10.1016/j.jretconser.2021.102812 SF ELIB - SuUB Bremen
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