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Building brand credibility: The role of involvement, identi..:
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
Journal of Retailing and Consumer Services. 64 (2022) - p. 102819 , 2022
Link:
https://doi.org/10.1016/j.jretconser.2021.102819
RT Journal T1
Building brand credibility: The role of involvement, identification, reputation and attachment
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jretconser.2021.102819&Exemplar=1&LAN=DE A1 Molinillo, Sebastian A1 Japutra, Arnold A1 Ekinci, Yuksel PB Elsevier BV YR 2022 SN 0969-6989 JF Journal of Retailing and Consumer Services VO 64 SP 102819 LK http://dx.doi.org/https://doi.org/10.1016/j.jretconser.2021.102819 DO https://doi.org/10.1016/j.jretconser.2021.102819 SF ELIB - SuUB Bremen
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