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1 Ergebnisse
1
Winning ugly: Profit maximizing marketing strategies for ug..:
Qi, Danyi
;
Penn, Jerrod
;
Li, Ran
.
Journal of Retailing and Consumer Services. 64 (2022) - p. 102834 , 2022
Link:
https://doi.org/10.1016/j.jretconser.2021.102834
RT Journal T1 <Title>Winning ugly: Profit maximizing marketing strategies for ugly foods</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jretconser.2021.102834&Exemplar=1&LAN=DE A1 Qi, Danyi A1 Penn, Jerrod A1 Li, Ran A1 Roe, Brian E. PB Elsevier BV YR 2022 SN 0969-6989 JF Journal of Retailing and Consumer Services VO 64 SP 102834 LK http://dx.doi.org/https://doi.org/10.1016/j.jretconser.2021.102834 DO https://doi.org/10.1016/j.jretconser.2021.102834 SF ELIB - SuUB Bremen
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