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1 Ergebnisse
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More gain, more give? The impact of brand community value o..:
Liao, Junyun
;
Pang, Jiecong
;
Dong, Xuebing
Journal of Retailing and Consumer Services. 74 (2023) - p. 103389 , 2023
Link:
https://doi.org/10.1016/j.jretconser.2023.103389
RT Journal T1
More gain, more give? The impact of brand community value on users' value co-creation
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jretconser.2023.103389&Exemplar=1&LAN=DE A1 Liao, Junyun A1 Pang, Jiecong A1 Dong, Xuebing PB Elsevier BV YR 2023 SN 0969-6989 JF Journal of Retailing and Consumer Services VO 74 SP 103389 LK http://dx.doi.org/https://doi.org/10.1016/j.jretconser.2023.103389 DO https://doi.org/10.1016/j.jretconser.2023.103389 SF ELIB - SuUB Bremen
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