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The impact of influencers' multi-SNS use on followers' beha..:
Hsieh, Jung-Kuei
Journal of Retailing and Consumer Services. 74 (2023) - p. 103397 , 2023
Link:
https://doi.org/10.1016/j.jretconser.2023.103397
RT Journal T1 <Title>The impact of influencers' multi-SNS use on followers' behavioral intentions: An integration of cue consistency theory and social identity theory</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jretconser.2023.103397&Exemplar=1&LAN=DE A1 Hsieh, Jung-Kuei PB Elsevier BV YR 2023 SN 0969-6989 JF Journal of Retailing and Consumer Services VO 74 SP 103397 LK http://dx.doi.org/https://doi.org/10.1016/j.jretconser.2023.103397 DO https://doi.org/10.1016/j.jretconser.2023.103397 SF ELIB - SuUB Bremen
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