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1 Ergebnisse
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Impulse buying tendency in live-stream commerce: The role o..:
Qu, Yi
;
Khan, Jashim
;
Su, Yuyang
..
Journal of Retailing and Consumer Services. 75 (2023) - p. 103534 , 2023
Link:
https://doi.org/10.1016/j.jretconser.2023.103534
RT Journal T1 <Title>Impulse buying tendency in live-stream commerce: The role of viewing frequency and anticipated emotions influencing scarcity-induced purchase decision</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jretconser.2023.103534&Exemplar=1&LAN=DE A1 Qu, Yi A1 Khan, Jashim A1 Su, Yuyang A1 Tong, Jiao A1 Zhao, Shuo PB Elsevier BV YR 2023 SN 0969-6989 JF Journal of Retailing and Consumer Services VO 75 SP 103534 LK http://dx.doi.org/https://doi.org/10.1016/j.jretconser.2023.103534 DO https://doi.org/10.1016/j.jretconser.2023.103534 SF ELIB - SuUB Bremen
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