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1 Ergebnisse
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Strategic live streaming choices for vertically differentia..:
Lu, Yusheng
;
Duan, Yongrui
Journal of Retailing and Consumer Services. 76 (2024) - p. 103582 , 2024
Link:
https://doi.org/10.1016/j.jretconser.2023.103582
RT Journal T1 <Title>Strategic live streaming choices for vertically differentiated products</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jretconser.2023.103582&Exemplar=1&LAN=DE A1 Lu, Yusheng A1 Duan, Yongrui PB Elsevier BV YR 2024 SN 0969-6989 JF Journal of Retailing and Consumer Services VO 76 SP 103582 LK http://dx.doi.org/https://doi.org/10.1016/j.jretconser.2023.103582 DO https://doi.org/10.1016/j.jretconser.2023.103582 SF ELIB - SuUB Bremen
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