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1 Ergebnisse
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Mere copycat? The effects of human versus human-like virtua..:
Zhou, Qi
;
Li, Bin
;
Li, Huajun
.
Journal of Retailing and Consumer Services. 76 (2024) - p. 103610 , 2024
Link:
https://doi.org/10.1016/j.jretconser.2023.103610
RT Journal T1 <Title>Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jretconser.2023.103610&Exemplar=1&LAN=DE A1 Zhou, Qi A1 Li, Bin A1 Li, Huajun A1 Lei, Yueqiu PB Elsevier BV YR 2024 SN 0969-6989 JF Journal of Retailing and Consumer Services VO 76 SP 103610 LK http://dx.doi.org/https://doi.org/10.1016/j.jretconser.2023.103610 DO https://doi.org/10.1016/j.jretconser.2023.103610 SF ELIB - SuUB Bremen
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