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The study of brand loyalty and switching cost on OTT bundle..:
Kim, Kyungah
;
Kim, Junghun
Journal of Retailing and Consumer Services. 77 (2024) - p. 103689 , 2024
Link:
https://doi.org/10.1016/j.jretconser.2023.103689
RT Journal T1 <Title>The study of brand loyalty and switching cost on OTT bundled service choice: Focusing on reference-dependent preferences in the saturated market</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jretconser.2023.103689&Exemplar=1&LAN=DE A1 Kim, Kyungah A1 Kim, Junghun PB Elsevier BV YR 2024 SN 0969-6989 JF Journal of Retailing and Consumer Services VO 77 SP 103689 LK http://dx.doi.org/https://doi.org/10.1016/j.jretconser.2023.103689 DO https://doi.org/10.1016/j.jretconser.2023.103689 SF ELIB - SuUB Bremen
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