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Untangling influence: The effect of follower-followee compa..:
Peng, Yi
;
Lu, Liling
Journal of Retailing and Consumer Services. 78 (2024) - p. 103747 , 2024
Link:
https://doi.org/10.1016/j.jretconser.2024.103747
RT Journal T1 <Title>Untangling influence: The effect of follower-followee comparison on social media engagement</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jretconser.2024.103747&Exemplar=1&LAN=DE A1 Peng, Yi A1 Lu, Liling PB Elsevier BV YR 2024 SN 0969-6989 JF Journal of Retailing and Consumer Services VO 78 SP 103747 LK http://dx.doi.org/https://doi.org/10.1016/j.jretconser.2024.103747 DO https://doi.org/10.1016/j.jretconser.2024.103747 SF ELIB - SuUB Bremen
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