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1 Ergebnisse
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Visual elements in advertising enhance odor perception and ..:
Lyu, Minghui
;
Huang, Qi
Journal of Retailing and Consumer Services. 78 (2024) - p. 103752 , 2024
Link:
https://doi.org/10.1016/j.jretconser.2024.103752
RT Journal T1 <Title>Visual elements in advertising enhance odor perception and purchase intention: The role of mental imagery in multi-sensory marketing</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jretconser.2024.103752&Exemplar=1&LAN=DE A1 Lyu, Minghui A1 Huang, Qi PB Elsevier BV YR 2024 SN 0969-6989 JF Journal of Retailing and Consumer Services VO 78 SP 103752 LK http://dx.doi.org/https://doi.org/10.1016/j.jretconser.2024.103752 DO https://doi.org/10.1016/j.jretconser.2024.103752 SF ELIB - SuUB Bremen
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