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1 Ergebnisse
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Understanding how customer social capital accumulation in b..:
Li, Mingwei
;
Lu, Man
;
Akram, Umair
.
Journal of Retailing and Consumer Services. 78 (2024) - p. 103761 , 2024
Link:
https://doi.org/10.1016/j.jretconser.2024.103761
RT Journal T1 <Title>Understanding how customer social capital accumulation in brand communities: A gamification affordance perspective</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jretconser.2024.103761&Exemplar=1&LAN=DE A1 Li, Mingwei A1 Lu, Man A1 Akram, Umair A1 Cheng, Shaoen PB Elsevier BV YR 2024 SN 0969-6989 JF Journal of Retailing and Consumer Services VO 78 SP 103761 LK http://dx.doi.org/https://doi.org/10.1016/j.jretconser.2024.103761 DO https://doi.org/10.1016/j.jretconser.2024.103761 SF ELIB - SuUB Bremen
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