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1 Ergebnisse
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Customer journey design in omnichannel retailing: Examining..:
Zheng, Lu
;
Li, Yongfa
Journal of Retailing and Consumer Services. 78 (2024) - p. 103776 , 2024
Link:
https://doi.org/10.1016/j.jretconser.2024.103776
RT Journal T1 <Title>Customer journey design in omnichannel retailing: Examining the effect of autonomy-competence-relatedness in brand relationship building</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jretconser.2024.103776&Exemplar=1&LAN=DE A1 Zheng, Lu A1 Li, Yongfa PB Elsevier BV YR 2024 SN 0969-6989 JF Journal of Retailing and Consumer Services VO 78 SP 103776 LK http://dx.doi.org/https://doi.org/10.1016/j.jretconser.2024.103776 DO https://doi.org/10.1016/j.jretconser.2024.103776 SF ELIB - SuUB Bremen
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