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From empathetic hearts to digital hands: A study of compass..:
Kim, Minseong
;
Kim, Jihye
Journal of Retailing and Consumer Services. 79 (2024) - p. 103855 , 2024
Link:
https://doi.org/10.1016/j.jretconser.2024.103855
RT Journal T1 <Title>From empathetic hearts to digital hands: A study of compassion and donation behavior in social media advertising</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jretconser.2024.103855&Exemplar=1&LAN=DE A1 Kim, Minseong A1 Kim, Jihye PB Elsevier BV YR 2024 SN 0969-6989 JF Journal of Retailing and Consumer Services VO 79 SP 103855 LK http://dx.doi.org/https://doi.org/10.1016/j.jretconser.2024.103855 DO https://doi.org/10.1016/j.jretconser.2024.103855 SF ELIB - SuUB Bremen
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