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1 Ergebnisse
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Prominent or subtle: The impact of brand prominence on soci..:
Xiao, Tingwen
;
Wei, Haiying
;
Chen, Siyun
Journal of Retailing and Consumer Services. 80 (2024) - p. 103897 , 2024
Link:
https://doi.org/10.1016/j.jretconser.2024.103897
RT Journal T1
Prominent or subtle: The impact of brand prominence on social media advertisement engagement
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jretconser.2024.103897&Exemplar=1&LAN=DE A1 Xiao, Tingwen A1 Wei, Haiying A1 Chen, Siyun PB Elsevier BV YR 2024 SN 0969-6989 JF Journal of Retailing and Consumer Services VO 80 SP 103897 LK http://dx.doi.org/https://doi.org/10.1016/j.jretconser.2024.103897 DO https://doi.org/10.1016/j.jretconser.2024.103897 SF ELIB - SuUB Bremen
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