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Who do you want to purchase with? The effect of naming stra..:
Wang, Bin
;
Shu, Min
;
Liu, Yunyao
..
Journal of Retailing and Consumer Services. 81 (2024) - p. 103956 , 2024
Link:
https://doi.org/10.1016/j.jretconser.2024.103956
RT Journal T1 <Title>Who do you want to purchase with? The effect of naming strategy on consumer participation in online group purchase</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.jretconser.2024.103956&Exemplar=1&LAN=DE A1 Wang, Bin A1 Shu, Min A1 Liu, Yunyao A1 Xie, Fengyuan A1 Wang, Jin PB Elsevier BV YR 2024 SN 0969-6989 JF Journal of Retailing and Consumer Services VO 81 SP 103956 LK http://dx.doi.org/https://doi.org/10.1016/j.jretconser.2024.103956 DO https://doi.org/10.1016/j.jretconser.2024.103956 SF ELIB - SuUB Bremen
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