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An opinion dynamics model for the diffusion of innovations:

Martins, André C.R. ; Pereira, Carlos de B. ; Vicente, Renato
Physica A: Statistical Mechanics and its Applications.  388 (2009)  15-16 - p. 3225-3232 , 2009
Link: https://doi.org/10.1016/j.physa.2009.04.007