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Influencer relations: Establishing the concept and process ..:
Smith, Brian G.
;
Golan, Guy
;
Freberg, Karen
Public Relations Review. 49 (2023) 2 - p. 102305 , 2023
Link:
https://doi.org/10.1016/j.pubrev.2023.102305
RT Journal T1
Influencer relations: Establishing the concept and process for public relations
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.pubrev.2023.102305&Exemplar=1&LAN=DE A1 Smith, Brian G. A1 Golan, Guy A1 Freberg, Karen PB Elsevier BV YR 2023 SN 0363-8111 JF Public Relations Review VO 49 IS 2 SP 102305 LK http://dx.doi.org/https://doi.org/10.1016/j.pubrev.2023.102305 DO https://doi.org/10.1016/j.pubrev.2023.102305 SF ELIB - SuUB Bremen
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