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1 Ergebnisse
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A Comparative Study on International Marketing Mix in China..:
Yeu, Chan S.
;
Leong, Kong C.
;
Tong, Lee C.
...
Procedia - Social and Behavioral Sciences. 65 (2012) - p. 1054-1059 , 2012
Link:
https://doi.org/10.1016/j.sbspro.2012.11.370
RT Journal T1 <Title>A Comparative Study on International Marketing Mix in China and India: The Case of McDonald's</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.sbspro.2012.11.370&Exemplar=1&LAN=DE A1 Yeu, Chan S. A1 Leong, Kong C. A1 Tong, Lee C. A1 Hang, Su A1 Tang, Y. A1 Bashawir, A. A1 Subhan, M. PB Elsevier BV YR 2012 SN 1877-0428 JF Procedia - Social and Behavioral Sciences VO 65 SP 1054 OP 1059 LK http://dx.doi.org/https://doi.org/10.1016/j.sbspro.2012.11.370 DO https://doi.org/10.1016/j.sbspro.2012.11.370 SF ELIB - SuUB Bremen
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