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The Moderating Effect of Customer Engagement on the Brand I..:
Greve, Goetz
Procedia - Social and Behavioral Sciences. 148 (2014) - p. 203-210 , 2014
Link:
https://doi.org/10.1016/j.sbspro.2014.07.035
RT Journal T1 <Title>The Moderating Effect of Customer Engagement on the Brand Image – Brand Loyalty Relationship</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.sbspro.2014.07.035&Exemplar=1&LAN=DE A1 Greve, Goetz PB Elsevier BV YR 2014 SN 1877-0428 JF Procedia - Social and Behavioral Sciences VO 148 SP 203 OP 210 LK http://dx.doi.org/https://doi.org/10.1016/j.sbspro.2014.07.035 DO https://doi.org/10.1016/j.sbspro.2014.07.035 SF ELIB - SuUB Bremen
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