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Branding in the sacrificial mode – A study of the consumpti..:
Rennstam, Jens
Scandinavian Journal of Management. 29 (2013) 2 - p. 123-134 , 2013
Link:
https://doi.org/10.1016/j.scaman.2013.03.002
RT Journal T1 <Title>Branding in the sacrificial mode – A study of the consumptive side of brand value production</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.scaman.2013.03.002&Exemplar=1&LAN=DE A1 Rennstam, Jens PB Elsevier BV YR 2013 SN 0956-5221 JF Scandinavian Journal of Management VO 29 IS 2 SP 123 OP 134 LK http://dx.doi.org/https://doi.org/10.1016/j.scaman.2013.03.002 DO https://doi.org/10.1016/j.scaman.2013.03.002 SF ELIB - SuUB Bremen
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