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The effect of brand personality, brand-self congruity, and ..:
Juhaidi, Ahmad
;
Syaifuddin
;
Salamah
...
Social Sciences & Humanities Open. 10 (2024) - p. 100955 , 2024
Link:
https://doi.org/10.1016/j.ssaho.2024.100955
RT Journal T1
The effect of brand personality, brand-self congruity, and brand love on E-WOM in Islamic higher education in Indonesia: A mediating effect of brand trust
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.ssaho.2024.100955&Exemplar=1&LAN=DE A1 Juhaidi, Ahmad A1 Syaifuddin A1 Salamah A1 Ma'ruf, Hidayat A1 Yuseran, Muhammad A1 Shapiah A1 Janah, Raihanatul A1 Mudhiah A1 Saputri, Rinda Azmi A1 Muharramah, Nauriatul A1 Fuady, Mohammad Noor A1 Ramadan, Willy A1 Lisdariani, Risa PB Elsevier BV YR 2024 SN 2590-2911 JF Social Sciences & Humanities Open VO 10 SP 100955 LK http://dx.doi.org/https://doi.org/10.1016/j.ssaho.2024.100955 DO https://doi.org/10.1016/j.ssaho.2024.100955 SF ELIB - SuUB Bremen
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