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1 Ergebnisse
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How market pressures and organizational readiness drive dig..:
Su, Jingqin
;
Zhang, Yajie
;
Wu, Xianyun
Technological Forecasting and Social Change. 193 (2023) - p. 122655 , 2023
Link:
https://doi.org/10.1016/j.techfore.2023.122655
RT Journal T1
How market pressures and organizational readiness drive digital marketing adoption strategies' evolution in small and medium enterprises
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.techfore.2023.122655&Exemplar=1&LAN=DE A1 Su, Jingqin A1 Zhang, Yajie A1 Wu, Xianyun PB Elsevier BV YR 2023 SN 0040-1625 JF Technological Forecasting and Social Change VO 193 SP 122655 LK http://dx.doi.org/https://doi.org/10.1016/j.techfore.2023.122655 DO https://doi.org/10.1016/j.techfore.2023.122655 SF ELIB - SuUB Bremen
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