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The variability of attitudinal repeat-rates:

Dall'Olmo Riley, F. ; Ehrenberg, A.S.C. ; Castleberry, S.B..
International Journal of Research in Marketing.  14 (1997)  5 - p. 437-450 , 1997
Link: https://doi.org/10.1016/s0167-8116(97)00023-2